Seeking qualified and experienced parties to review the National Board’s brand identity

10 Jun 2014

National Board seeks suitably qualified and experienced parties to carry out a comprehensive review of its brand identity.

The Nursing and Midwifery Board of Australia (National Board) is seeking suitably qualified and experienced parties to carry out a comprehensive review of the understanding and recognition of its brand identity. This includes exploring stakeholder perceptions of the image, role and functions of the National Board.

Before the start of the National Scheme in 2010, state and territory regulatory boards were independent and, to varying degrees in each jurisdiction, had established individual ‘brand’ identities. The National Law provides the regulatory framework for health professionals in Australia and the relative roles and functions of the National Boards and the Australian Health Practitioner Regulation Agency (AHPRA).

The visual identity developed for the National Scheme reflects the partnership between the National Board and AHPRA. The National Board is looking to determine if stakeholders are confused about the brand identity of the National Board and AHPRA and, if so, how that may affect stakeholder engagement with the National Board.

The closing date for formal responses/bids to the Request for Tender (RFT) as covered in the RFT document is 2pm AEST Monday 14 July 2014.

For further information regarding the tender documents, please contact Dr Jocelyn Small, Program Manager, Nursing and Midwifery, National Board Services at nmbafeedback@ahpra.gov.au.

 
 
Page reviewed 10/06/2014