We want your views! Focus groups being held to review the Nursing and Midwifery Board of Australia branding and identity

30 Oct 2014

The Nursing and Midwifery Board of Australia (NMBA) has sponsored a comprehensive review of the recognition of the NMBA brand and identity as an independent yet interrelated entity with the Australian Health Practitioner Regulation Agency (AHPRA).

PricewaterhouseCoopers has partnered with an independent market research company, Colmar Brunton to conduct research aimed at getting better understanding of the NMBA’s role as seen by major stakeholders including nurses, midwives and consumers in general.

A number of focus groups have been organised to engage nurses, midwives and consumers in contributing to the research. This is a great opportunity for nurses and midwives and interested parties to provide the National Board with feedback and insight into the role of the NMBA.

Dates and Locations

  • Face-to-face focus groups will be held in Melbourne, Perth and Launceston. The Perth and Launceston groups will run from 9:30am to 11:30am local time and morning tea will be provided. The Melbourne group will run from 4:00pm to 6:00pm local time and afternoon tea will be provided. 
  • We will also be running online focus groups with the general public and with practitioners based in remote locations:

The dates and locations of the focus groups are as follows:

Who Where When Location
Nurses & Midwives Melbourne Thursday 20 November 2014

4:00pm – 06:00pm
Colmar Brunton Melbourne Office
1/4 Layfield St
South Melbourne
Nurses & Midwives Launceston Wednesday 19 November 2014

9:30am – 11:30am
Country Club Villas
10 Casino Rise
Prospect Vale
Nurses & Midwives Perth Friday 21 November 2014

9:30am – 11:30am
West Coast Field Services
47 Kishorn Rd
Applecross, Perth
Nurses & Midwives Online Group -
Practitioners (Remote Locations) (WA, QLD, NT)
Monday 24 November 2014

6:30pm – 8:30pm (AEDST)
Online - a link and instructions will be sent to participants the day before the group.
General public Online Group Monday 24 November 2014

6:30pm – 8:30pm (AEDST)
Online - a link and instructions will be sent to participants the day before the group.


If you would like to be involved in a focus group, please RSVP by Friday 14 November 2014 to Mark Baker (mark.baker@colmarbrunton.com or (07) 3026 3014) and include preferred venue, your name, contact email and any dietary requirements in the RSVP. Please note that limited spaces are available at these sessions and will be allocated on a first come, first serve basis.

Online survey

For those who are unable to attend a focus group but would still like to provide feedback, we are running an online survey that will be available during January on the NMBA website. The survey questions will be very similar those which will be covered during the focus group sessions.

Page reviewed 30/10/2014